SoHo, Manhattan, New York (1992)
A complete rethinking of the company’s branding was based on the desire to enhance the presentation of its products as well as market the full range of products sold in its catalog.
Each Pottery Barn includes a grand lobby, tabletop shop, design studio, wood and concrete floors, skylights, and Italian plaster that reflect the company’s comfortable and classic home furnishings aesthetic. Minimal design for the restoration of the classic cast iron facade permits the building to speak for itself.
The original wood floor was carefully restored rather than replaced, as was the original ceiling. This strategy left the two-story interior with the look and feel of a classic New York loft; a perfect foil for Pottery Barn’s furnishings. At least one YSA principal participated as design architect, supervising architect and/or senior designer while associated with the architect-of-record for this project.